Representation of various makeup products.
TikTok has become one of the most popular platforms worldwide and is used by over a billion users to upload or watch all kinds of content.
Aside from funny and relatable content, many use TikTok to find products to buy, including makeup and skincare.
Beauty enthusiasts use the platform so often for shopping that some brands have gotten even bigger than they already are through the platform.
Let’s take a look at three of the most popular makeup brands on TikTok.
Huda Beauty was started by Huda Kattan in 2013 after her YouTube channel grew a following.
After her first product, a collection of false eyelashes, launched in Sephora, her company began to take off quickly, making her a well-known name in the beauty industry.
Even though Kattan began her career on YouTube, she has grown a following on TikTok with over 9 million followers and 195 million likes.
Not only can shoppers buy her cosmetics right on TikTok, but they can also watch her makeup tutorials, as the beauty blogger is very active on the platform.
Another popular brand on TikTok is Rare Beauty by Selena Gomez, which the pop star launched in 2020 following her album “Rare.”
Rare Beauty is a vegan cosmetics brand that aims to provide makeup that makes consumers feel comfortable and good in their own skin.
Since its launch, Rare Beauty has become a big name in the makeup world and has received praise for having good quality products.
The brand has 3.4 million followers and over 50 million likes on TikTok, with the hashtag #rarebeauty boasting 9.5 billion views.
For those looking for a new brand to try or just beginning to get into makeup, Rare Beauty has simple and easy-to-wear cosmetics you can check out.
Florence by Mills
Before even turning 18, “Stranger Things” star Millie Bobby Brown decided to get into the makeup game in 2019 by launching Florence by Mills.
With her star power, the brand quickly grew a following on social media. It now has 3.5 million followers and 63 million likes on TikTok.
One reason why consumers seem to love Florence by Mills is that it sells eco-conscious and clean products targeted at Gen Z.
Which brand on TikTok is your favorite?