U.S. Raises Air Security Alert to Red -  An woman browses through perfume at a Sephora cosmetics store(Photo : Getty Images/Justin Sullivan )
A woman browses through perfume at a Sephora cosmetics store in the international terminal at San Francisco International Airport August 11, 2006 in San Francisco, California.

Sustainability is a priority for an increasing number of beauty consumers in the United States, a new report shows. 

NielsenIQ‘s Trends in Sustainable Beauty 2023 report revealed that majority of consumers (62%) consider sustainability more crucial today compared to two years ago.

However, their definitions of sustainability vary, according to the consumer intelligence company.