Saks Fifth Avenue & Estee Lauder's (Photo : Getty Images/Stephen Shugerman)
Items from Estee Lauder’s “Pleaure by Gwyneth Paltrow” are seen at Saks Fifth Avenue & Estee Lauder’s “Pleasures” by Gwyneth Paltrow at Saks Fifth Avenue on September 20, 2006 in Beverly Hills, California.

Estée Lauder is set to launch its Skin Longevity platform, featuring a diverse collective of longevity experts from various fields.

In an announcement Thursday, the beauty brand said the initiative will strive to enlighten and empower consumers, encouraging a reevaluation of their approach to skincare and lifestyle. 

The initiative will include Estée Lauder scientists and external experts, who will participate in events, media partnerships, and editorial content.