woman with blue eyeshadow(Photo : Pexels/Cottonbro Studio)

Another year, another set of beauty trends among Gen Z and Millenials. 

Pinterest, the popular image sharing platform beloved by beauty and fashion enthusiasts, has unveiled its latest Pinterest Predicts report, forecasting the trends to watch out for in the realms of style and beauty in 2024.

“That latest viral hits might be fun to watch — but they’re problematic for brands and marketers to fully leverage because they are unpredictable and short lived,” said Stacy Malone, vice president of global business marketing at Pinterest. “While on other platforms trends come and go rapidly, Pinterest Predicts trends last longer than anywhere else on the internet, offering marketers the ultimate cheat sheet to shape their marketing campaigns in 2024.”