Dec 19, 2023 03:00 AM EST
A sign hangs above a Sephora store on June 05, 2019 in Chicago, Illinois. Sephora closed all of its stores today for employees across the country to undergo diversity training following an incident where singer SZA said she was profiled at a California Sephora store
Attention, beauty lovers! Brace yourselves for the “ultimate” destination as Sephora has announced that it is opening a third store in the United Kingdom.
The 5,380-square-foot store in the Trafford Centre in Manchester, England, will welcome shoppers in the summer of 2024.
This will be the LVMH-owned beauty retailer’s first store in the north of England, marking a significant expansion for the company.
The Manchester store is set to offer consumers a wide range of choices, including products from brands such as GXVE by Gwen Stefani, Makeup by Mario, and Haus Labs.
Sarah Boyd, managing director at Sephora U.K., expressed her excitement about the expansion. “We are extremely excited to bring Sephora to Manchester, one of the most vibrant cities for beauty in the U.K.”
She added that the decision to expand beyond London was driven by consumer demand.
“Expanding our presence beyond London is something that consumers have been screaming out for, and we are listening hard to them when deciding where to go next,” she said.
This move signifies Sephora’s commitment to catering to the beauty needs of consumers across the U.K., and not just in London.
Sephora opened its first U.K. store at the Westfield London shopping center in White City in March.
Following the success of the first store, the beauty retailer announced the opening of its second U.K. store in London’s Westfield Stratford City on Nov. 15.
Boyd, currently the managing director of Southeast Asia and Oceania at Sephora Asia, will officially assume the position of U.K. managing director at the company, succeeding Sarah Miles, starting January.