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(Photo : Pexels/Karolina Grabowska)

In the age of social media, makeup and fashion trends are always evolving, making it hard to keep up with which trend to follow.

Apps like TikTok have made it easy to search what all the makeup influencers are doing and how to precisely follow these trends. Not only do influencers play a huge role in shaping the direction of makeup, but celebrities also contribute with the launch of their makeup brands, such as Rhode Beauty, Rare Beauty, and Fenty Beauty.