(Photo : Pexels/Karolina Grabowska)
In the age of social media, makeup and fashion trends are always evolving, making it hard to keep up with which trend to follow.
Apps like TikTok have made it easy to search what all the makeup influencers are doing and how to precisely follow these trends. Not only do influencers play a huge role in shaping the direction of makeup, but celebrities also contribute with the launch of their makeup brands, such as Rhode Beauty, Rare Beauty, and Fenty Beauty.
The emergence of trend after trend on social media can be overwhelming.
As the year comes to an end, let’s take a look at the most Googled makeup trends in 2023.
Strawberry Girl Makeup
After the makeup world saw heavy and pigmented looks as the most commonly used, it’s no shock that a more natural trend will follow.
Hailey Bieber, who launched Rhode Beauty last year, popularized the “strawberry girl” makeup trend that has been taking over TikTok and Instagram.
Strawberry girl makeup is for everyone who wants a natural look with rosy pink hues throughout their face, creating a dewy, sun-kissed and healthy appearance.
For those who want to try this look, apply a lightweight foundation or BB cream to keep your skin looking natural.
The next step is to apply some light pink blush and then follow it up with similar pink shades on your eyelids to create a rosy glow.
Finally, finish the look with pink or nude lipstick or gloss. Make sure the lipstick has a velvet or cream finish instead of matte to keep your lips looking soft and shiny.
Latte makeup is another top Googled trend that is all about keeping your skin and makeup looking natural. But instead of using pink hues like the strawberry makeup trend, it focuses on browns and neutrals.
Latte makeup, whose hashtag has over half a billion views on TikTok, involves recreating the brown and golden shades found in a latte on a hydrated base.
Start by applying bronzer in all areas of the face that the sun would naturally hit. Then, use the bronzer or your favorite brown or nude eyeshadow for your eyes. The final step is to keep your lips natural by applying a nude lipstick. If you want to make them stand out, apply a brown lip liner.
It’s the perfect look to follow if you enjoy having a natural, post-vacation look.
Uncanny Valley Makeup
The third makeup trend that was searched consistently on Google this year is the uncanny valley makeup look, intended to give you a robotic features.
This trend, whose hashtag has been used over 200 million times on TikTok, involves women and men using makeup to change their appearance and look like unsettling, hyper-realistic robots.
This is a little more challenging than the other trends on this list, but here’s a breakdown of the steps if you want to jump on the craze.
The point of this look is to seem unrealistic, so begin by covering your eyebrows with concealer and then repainting them with a darker shade than your natural brows.
After this, take an eyeliner and create a small, rounded eye look to make your eye shape look like that of a robot.
The final step is your lips. Apply concealer to cover your natural lip shape, and then redraw your lips smaller on the sides to create a robotic lip look. Some creators also extend the outer corners of their lips.