Sabrina Carpenter - IHeartRadio z100's Jingle Ball 2023(Photo : Getty Images/Theo Wargo)
Sabrina Carpenter performs onstage during iHeartRadio z100’s Jingle Ball 2023 Presented By Capital One at Madison Square Garden on December 08, 2023 in New York City.

Barbie is having quite the year!

From a hit movie to Barbie-themed costumes, people have embraced nostalgia and showcased their renewed love for the iconic Mattel doll more than ever in 2023. Now, just before the year wraps up, there’s a new trend making waves in the beauty community: the Barbie effect.

Beauty influencer Zoe Kim Kenealy, who boasts a following of 124,000 on Instagram and 235,000 on TikTok, introduced the concept of the Barbie effect.