Fenty Skin Launches Unisex Lux Balm With Vitamin E and Shea Butter


Fenty Skin Lux Balm
(Photo : Fenty Skin)

Rihanna’s Fenty Skin has launched the Lux Balm, a vitamin E and shea butter-infused unisex balm.

The new lip product features a Barbados cherry-inspired flavor. It claims to strengthen, revive, and hydrate lips for a natural finish.

The balm also softens, smooths, and leaves lips full and plump, nourishing them with a blend of butters and oils, according to the brand.

In addition to vitamin E and Barbados cherry extracts, the ingredients include sweet cherry seed oil, murumuru, mango, cocoa and shea butters, and avocado oil. The product is vegan and cruelty-free.

In a statement, Rihanna described the Lux Balm as the “ultimate effortless lip savior.”

The brand collaborated with Rihanna’s partner, rapper A$AP Rocky, to be the face of the launch.

In a TikTok video posted by Fenty Skin, Rocky raps a song that promotes the Lux Balm while showcasing the sleek and slim product. The video was reposted by social media users on X, formerly Twitter.

“#LuxBalm up in @A$AP Rocky’s palm, new collab with our fave mom @Rihanna [handshake emoji] [black heart emoji]. This juicy, Barbados cherry-powered lip balm packed with vitamin E + shea butter brings dry lips back to life with instant hydration [lips emoji],” the caption read.

The Lux Balm retails for $16 and is available for purchase on Fentybeauty.com, Sephora, and Kohl’s.

Fenty Skin is Rihanna’s skincare brand that was launched in 2020 with just three products: Total Cleans’r Remove-It-All Cleanser, Fat Water Pore-Refining Toner Serum, and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30.

Since its debut, the brand has grown and added more products, including lip care products and other body care essentials.

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