Woman washing face(Photo : Pexels/Ron Lach)

When it comes to skincare routines, the starting point is usually cleansing, and rightfully so — it’s a pivotal step in maintaining healthy skin.

According to beauty experts, how long and how thoroughly people wash their face plays a role in the effectiveness of their entire skincare regimen.

Mattie Lacey-Davidson, a London-based beauty guru and skincare specialist boasting over 55,000 followers on TikTok, said the ideal duration for face washing is 45 to 60 seconds.