GERMANY-US-EU-TECH-INTERNET-FACEBOOK-META(Photo : Getty Images/Kirill Kudryavtsev/AFP)
A photo taken on November 17, 2023 shows the logo of US online social media and social networking service Facebook on a smartphone screen in Frankfurt am Main, western Germany.

Most beauty and fashion shoppers in India find brands on Meta platforms, according to a new study commissioned by the tech giant.

Meta recently published two reports mapping the purchasing behavior of beauty and fashion consumers in India. Over 2,000 shoppers between the ages of 6 and 64 across 74 cities in the country were surveyed by consumer insights platform GWI in June for the study. 

The Meta GWI Beauty Report 2023 highlighted the influence of Meta platforms — particularly Instagram Reels — in shaping beauty and fashion purchases in India, especially after the COVID-19 pandemic.