snail (Photo : Vecteezy/Junjungan Rio H Sihombing)

The top-growing skincare trends on search in the United States are snail serum and AviClear laser, according to New York City-based beauty trend tracker Spate.

Snail mucin, the mucus secreted by snails, has been gaining popularity as an ingredient in serums and other skincare products both in the U.S. and in South Korea.

Spate’s report showed that snail serum, the derivative trend, showed a +305.2% year-over-year (YoY) growth in 2023. The brands that serve as market leaders for this trend are CosRx, Lunkin, and Benton.